It’s a good idea to get to know the Pages tool in Google Search Console. A lot of what you find there might be actionable, but a lot of it is a waste of time. Here’s one Soft 404 example of what to ignore so you can focus on SEO tasks that make a real impact.
What Core Web Vitals (CWV) is and why it may or may not matter to you. Learn about the knowledge and skills needed to tackle CWV and a look at a few consultants who specialize in this.
In my article about How to hire an SEO, I mention that most SEOs aren’t worth hiring. One of the reasons I feel strongly about that is that they make false promises. They also often believe practices that Google has said are against their policies are indeed legitimate SEO techniques (even good SEOs can’t keep it straight). Why is that?
There are a bazillion SEO consultants and most of them aren’t worth hiring. I almost fell out of my chair while browsing Fiverr’s selection recently (I was appalled, not impressed). Finding the right one for your business, at the stage you’re currently at, can be challenging. How do you know which SEO freelancer will be a good fit for your growth plan? How can you see through the hyped up ads? I’ll tell you here.
I’m currently looking for a few good clients.
My client roster is full at this time. Please get in touch if you’d like to be on the waitlist.
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