There are a bazillion SEO consultants and most of them aren’t worth hiring. I almost fell out of my chair while browsing Fiverr’s selection recently (I was appalled, not impressed). Finding the right one for your business, at the stage you’re currently at, can be challenging. How do you know which SEO freelancer will be a good fit for your growth plan? How can you see through the hyped up ads? I’ll tell you here.
Core Web Vitals is confusing enough, so I made this guide to all of the best free tools for finding and fixing your website.
Learn how to check your core web vitals for free, and what to do with the information once you have it.
As I take stock of how beaten some sites have been by the onslaught of Google algorithm updates starting in August 2023 (we’re currently in the midst of #5 and #6), I don’t have any great wins to report. That’s because my competitors are also good at SEO.
Also upon reflection, the fact that I continue to see my rankings rise, albeit not in an exciting manner, means I’m doing the right work (and there’s always more to be done).
What are the key technical SEO challenges that SaaS businesses commonly encounter?
Based on your experience, what are the most effective strategies and solutions to overcome these challenges?
A big part of a technical SEO’s job is managing URL redirects. Whether we like it or not — because inbound links are often lost when URLs are redirected — URLs change. What’s just as important as deciding when a URL moves… Read More »Three Tools for Wrangling URLs
I’ve noticed a trend in my own thinking lately — some things aren’t worth fixing, even if they seem like they should be. I wrote about it with 404 Error reports in GSC, and it turns out keyword cannibalization is… Read More »When to Ignore Keyword Cannibalization
This morning I discovered a new way to get backlinks lurking in my structured data. It won’t work for everyone, but it’s worth knowing about.
Programmatic SEO doesn’t need to be intimidating. Learn easy ways to handle SEO automation and programmatic content.
These days, there are many SEO specialties because there are many types of websites and many features to rank for on search engine results pages (SERPs). Learn which ones you need to grow your business.
It’s a good idea to get to know the Pages tool in Google Search Console. A lot of what you find there might be actionable, but a lot of it is a waste of time. Here’s one Soft 404 example of what to ignore so you can focus on SEO tasks that make a real impact.
I’m currently looking for a few good clients.
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