There are a bazillion SEO consultants and most of them aren’t worth hiring. I almost fell out of my chair while browsing Fiverr’s selection recently (I was appalled, not impressed). Finding the right one for your business, at the stage you’re currently at, can be challenging. How do you know which SEO freelancer will be a good fit for your growth plan? How can you see through the hyped up ads? I’ll tell you here.
As I take stock of how beaten some sites have been by the onslaught of Google algorithm updates starting in August 2023 (we’re currently in the midst of #5 and #6), I don’t have any great wins to report. That’s because my competitors are also good at SEO.
Also upon reflection, the fact that I continue to see my rankings rise, albeit not in an exciting manner, means I’m doing the right work (and there’s always more to be done).
What are the key technical SEO challenges that SaaS businesses commonly encounter?
Based on your experience, what are the most effective strategies and solutions to overcome these challenges?
I’ve noticed a trend in my own thinking lately — some things aren’t worth fixing, even if they seem like they should be. I wrote about it with 404 Error reports in GSC, and it turns out keyword cannibalization is… Read More »When to Ignore Keyword Cannibalization
These days, there are many SEO specialties because there are many types of websites and many features to rank for on search engine results pages (SERPs). Learn which ones you need to grow your business.
It’s a good idea to get to know the Pages tool in Google Search Console. A lot of what you find there might be actionable, but a lot of it is a waste of time. Here’s one Soft 404 example of what to ignore so you can focus on SEO tasks that make a real impact.
What Core Web Vitals (CWV) is and why it may or may not matter to you. Learn about the knowledge and skills needed to tackle CWV and a look at a few consultants who specialize in this.
In my article about How to hire an SEO, I mention that most SEOs aren’t worth hiring. One of the reasons I feel strongly about that is that they make false promises. They also often believe practices that Google has said are against their policies are indeed legitimate SEO techniques (even good SEOs can’t keep it straight). Why is that?