SEO and its practitioners have become known as scammers — an opinion that predates The Verge article I won’t link to. I believe Google has done a great deal to intentionally help the business world think so, but honestly, SEOs are mostly to blame with false promises and black hat techniques.
As a highly ethical person, this gets my goat.
The value of charts and graphs
Some SEOs that are reasonably trustworthy (though not necessarily good at their job) offer up unverifiable statistics of countless wins for the customers, and sometimes Google Search Console (or 3rd party search tool) charts depicting those wins.
I’ve seen examples of these charts in presentations where the other shoe dropped shortly after the data on the chart ends. And no mention of the traffic drop either. That’s not especially trustworthy.
The actual charts and graphs
I’ve hesitated to do this until now, largely because I don’t want my competitors seeing what I’m up to. Upon further reflection, that’s silly. Any competitor worth his or her salt knows exactly what I’m up to — because it’s right there on my website.
Also, as I take stock of how beaten some sites have been by the onslaught of Google algorithm updates starting in August 2023 (we’re currently in the midst of #5 and #6), I don’t have any great wins to report. That’s because my competitors are also good at SEO.
Also upon reflection, the fact that I continue to see my rankings rise, albeit not in an exciting manner, means I’m doing the right work (and there’s always more to be done).
Winners & losers (always segment your data for less noise)
I’ll try to keep these up to date (putting it on my Google Tasks list) at least monthly. Because that’s how you trust results.