Free Tools to Diagnose and Fix Core Web Vitals
Core Web Vitals is confusing enough, so I made this guide to all of the best free tools for finding and fixing your website.
Concepts
How to Check Your Core Web Vitals for Free
Learn how to check your core web vitals for free, and what to do with the information once you have it.
How to Trust an SEO
As I take stock of how beaten some sites have been by the onslaught of Google algorithm updates starting in August 2023 (we’re currently in the midst of #5 and #6), I don’t have any great wins to report. That’s because my competitors are also good at SEO.
Also upon reflection, the fact that I continue to see my rankings rise, albeit not in an exciting manner, means I’m doing the right work (and there’s always more to be done).
Some thoughts about technical SEO
What are the key technical SEO challenges that SaaS businesses commonly encounter?
Based on your experience, what are the most effective strategies and solutions to overcome these challenges?
When to Ignore Keyword Cannibalization
I’ve noticed a trend in my own thinking lately — some things aren’t worth fixing, even if they seem like they should be. I wrote about it with 404 Error reports in GSC, and it turns out keyword cannibalization is… Read More »When to Ignore Keyword Cannibalization
SameAs Structured Data has Hidden Benefits
This morning I discovered a new way to get backlinks lurking in my structured data. It won’t work for everyone, but it’s worth knowing about.
How I Use Programmatic SEO
Programmatic SEO doesn’t need to be intimidating. Learn easy ways to handle SEO automation and programmatic content.
Soft 404s and When to Say No
It’s a good idea to get to know the Pages tool in Google Search Console. A lot of what you find there might be actionable, but a lot of it is a waste of time. Here’s one Soft 404 example of what to ignore so you can focus on SEO tasks that make a real impact.
How (and When) to Hire a Core Web Vitals Consultant
What Core Web Vitals (CWV) is and why it may or may not matter to you. Learn about the knowledge and skills needed to tackle CWV and a look at a few consultants who specialize in this.