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How to Trust an SEO

As I take stock of how beaten some sites have been by the onslaught of Google algorithm updates starting in August 2023 (we’re currently in the midst of #5 and #6), I don’t have any great wins to report. That’s because my competitors are also good at SEO.

Also upon reflection, the fact that I continue to see my rankings rise, albeit not in an exciting manner, means I’m doing the right work (and there’s always more to be done).

Soft-404 from SEObility

Soft 404s and When to Say No

It’s a good idea to get to know the Pages tool in Google Search Console. A lot of what you find there might be actionable, but a lot of it is a waste of time. Here’s one Soft 404 example of what to ignore so you can focus on SEO tasks that make a real impact.

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© Jessyca Frederick 2023-2024